An Experience Waveline™ provides the strategy for meaningful customer relationships. Mapping actual versus ideal experiences shows us where we’ll be most effective, and where the most innovation opportunities lie.
The Experience Waveline™ is a tool Scansion created to visualize the experiences people have with a company over time. It also highlights the ideal experiences people desire. This is the foundation to building longlasting relationships, the ultimate goal. Organizations often jump from customer observations right into solutions. This process often leads to missed opportunities or forces teams to build something that’s not in service of a experiential need. The Experience Waveline™ helps build strategic alignment across the organization so true value is delivered. 

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