To bring environmental awareness to our everyday actions starting at a young age is the aim of this project. As you sharpen the pencil, the tree becomes smaller. By illustrating how even the smallest action has an environmental impact, we strengthen a culture of responsibility and sustainability. Treeminder shows playfully shows the relation between sharpening and deforestation.
In collaboration with Graham Gardner, Jesse Mayer, Daniel Gomez and Chung-Jing from CCA MeikSpace Design Team.